We introduce the concepts of customer advantage, stakeholder advantage and economic surplus to develop an integrative approach to the study of strategic management. We develop a conceptual framework to analyze the interdependencies between competitive, growth and stakeholder strategies for the achievement of customer and stakeholder advantage.
Toward an integrated model of strategy
MINOJA, Mario;
2015-01-01
Abstract
We introduce the concepts of customer advantage, stakeholder advantage and economic surplus to develop an integrative approach to the study of strategic management. We develop a conceptual framework to analyze the interdependencies between competitive, growth and stakeholder strategies for the achievement of customer and stakeholder advantage.File in questo prodotto:
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