The sensitivity has become a mass phenomenon, still in expansion. The European Commission, during last decade, carried out several surveys on food quality and animal welfare. This research, using data from a survey conducted on 320, respondents and applying the Rasch model on 14 selected questions (items), wants to develop a measure that appears representative of a latent variable defined as ‘Sensitivity towards Animal Welfare’. The ability to measure the individual level of this ‘Sensitivity’ therefore represents an interesting and important result, especially if there are correlations between this variable and other variables characterizing the opinions and habits of individuals, both in general and in relation to consumer decisions.

The assessment of consumer sensitivity to animal welfare: An application of Rasch Model

GORI, Enrico;CHANG, Ting Fa Margherita;ISEPPI, Luca
;
LEPELLERE, Maria Antonietta
2017-01-01

Abstract

The sensitivity has become a mass phenomenon, still in expansion. The European Commission, during last decade, carried out several surveys on food quality and animal welfare. This research, using data from a survey conducted on 320, respondents and applying the Rasch model on 14 selected questions (items), wants to develop a measure that appears representative of a latent variable defined as ‘Sensitivity towards Animal Welfare’. The ability to measure the individual level of this ‘Sensitivity’ therefore represents an interesting and important result, especially if there are correlations between this variable and other variables characterizing the opinions and habits of individuals, both in general and in relation to consumer decisions.
File in questo prodotto:
File Dimensione Formato  
Gori et al. Full Article.pdf

non disponibili

Descrizione: Articolo principale
Tipologia: Versione Editoriale (PDF)
Licenza: Non pubblico
Dimensione 812.22 kB
Formato Adobe PDF
812.22 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11390/1117395
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 4
  • ???jsp.display-item.citation.isi??? ND
social impact