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TUAN, Annamaria

TUAN, Annamaria  

DIES - DIPARTIMENTO DI SCIENZE ECONOMICHE E STATISTICHE  

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Titolo Data di pubblicazione Autore(i) File
Bridging the gap between social media marketing and corporate social responsibility communication 17-apr-2015 Tuan, Annamaria
Going viral or falling down? Incorporating temporal dynamics into the analysis of social media posts 1-gen-2023 Visentin, Marco; Tuan, Annamaria; Giannerini, Simone
SENSEMAKING AND SENSEGIVING IN CSR COMMUNICATION AND SOCIAL MEDIA MANAGEMENT: A CASE STUDY 1-gen-2015 Tuan, Annamaria; Moretti, Andrea
SOCIAL MEDIA AND CSR COMMUNICATION: AN EMPIRICAL ANALYSIS OF ORGANIZATIONAL AND MANAGERIAL ISSUES 1-gen-2015 Tuan, Annamaria; Moretti, Andrea
Social Media as a laboratory of value creation in the CSR Field 1-gen-2013 Moretti, Andrea; Tuan, Annamaria
Social Media in the CSR Communication: a theoretical framework 1-gen-2014 Moretti, Andrea; Tuan, Annamaria
Social Media Marketing and Relationship Marketing: revolution or evolution? A first step analysis 1-gen-2013 Moretti, Andrea; Tuan, Annamaria
The Social Media Manager as a Reputation's gatekeeper: an analysis from the New Institutional Theory perspective 1-gen-2015 Moretti, Andrea; Tuan, Annamaria
The Social Media Manager as a Reputation’s Gatekeeper: an Analysis from the New Institutional Theory Perspective 1-gen-2014 Moretti, Andrea; Tuan, Annamaria