TUAN, Annamaria
TUAN, Annamaria
DIES - DIPARTIMENTO DI SCIENZE ECONOMICHE E STATISTICHE
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Bridging the gap between social media marketing and corporate social responsibility communication
2015-04-17 Tuan, Annamaria
SENSEMAKING AND SENSEGIVING IN CSR COMMUNICATION AND SOCIAL MEDIA MANAGEMENT: A CASE STUDY
2015-01-01 Tuan, Annamaria; Moretti, Andrea
SOCIAL MEDIA AND CSR COMMUNICATION: AN EMPIRICAL ANALYSIS OF ORGANIZATIONAL AND MANAGERIAL ISSUES
2015-01-01 Tuan, Annamaria; Moretti, Andrea
Social Media as a laboratory of value creation in the CSR Field
2013-01-01 Moretti, Andrea; Tuan, Annamaria
Social Media in the CSR Communication: a theoretical framework
2014-01-01 Moretti, Andrea; Tuan, Annamaria
Social Media Marketing and Relationship Marketing: revolution or evolution? A first step analysis
2013-01-01 Moretti, Andrea; Tuan, Annamaria
The Social Media Manager as a Reputation's gatekeeper: an analysis from the New Institutional Theory perspective
2015-01-01 Moretti, Andrea; Tuan, Annamaria
The Social Media Manager as a Reputation’s Gatekeeper: an Analysis from the New Institutional Theory Perspective
2014-01-01 Moretti, Andrea; Tuan, Annamaria