Sfoglia per Autore
Packaging e comunicazione: una ricerca empirica nelle zone vinicole del Friuli Venezia Giuli
2009-01-01 de Luca, P.; Mason, Michela Cesarina; Nassivera, Federico
Celebrating local products: the role of food events
2010-01-01 Mason, Michela Cesarina; Paggiaro, A.
An empirical assessment of the effects of quality, value and customer satisfaction on consumer behavioral intentions in food events
2010-01-01 Mason, Michela Cesarina; RIGATTI LUCHINI, S.
Qualità, soddisfazione e awareness nella prospettiva del Festival
2010-01-01 Mason, Michela Cesarina; Nassivera, Federico
LA VALUTAZIONE DELLA QUALITA' NEI SITI WEB: PERCORSI METODOLOGICI OPERATIVI
2010-01-01 Mason, Michela Cesarina; RIGATTI LUCHINI, Sillio
Incorporating biogas in ethical value and motivations driving farmed fish choice.An empirical analysis of consumer attitudes and behaviour in Italy
2010-01-01 Ballestrazzi, Rodolfo; Mason, Michela Cesarina; Nassivera, Federico
Behavioural intention in event marketing. The case of asparagus micro-industry in Friuli Venezia Giulia. Turismo enogastronomico e intenzioni comportamentali nell’Event Marketing. La microfiliera dell'asparago in Friuli Venezia Giulia.
2011-01-01 Mason, Michela Cesarina; Nassivera, Federico
Green Marketing and Renewable Energy: Evidence on Motivations and Behaviour in the Aquacultural Market
2011-01-01 Ballestrazzi, Rodolfo; Mason, Michela Cesarina; Nassivera, Federico
Metodi di marketing quantitativo
2012-01-01 Mason, Michela Cesarina; Nassivera, Federico
Internationalization modes other than exporting. The missing determinant of export performance
2012-01-01 Grandinetti, R.; Mason, Michela Cesarina
Investigating the role of festivalscape in culinary tourism: the case of food and wine events
2012-01-01 Mason, Michela Cesarina; Paggiaro, A.
Un modello strutturale per interpretare la customer satisfaction nelle banche di piccole dimensioni
2013-01-01 Geretto, Enrico Fioravante; Mason, Michela Cesarina; Pauluzzo, Rubens
STRUTTURA E COMPETITIVITÀ DI UN SETTORE IN EVOLUZIONE Le imprese lattiero-casearie in Veneto e Friuli Venezia Giulia
2013-01-01 Mason, Michela Cesarina; Gos, Luca
The Recent Crisis Impact on the Economies of Some Countries of Central and Eastern Europe
2013-01-01 Lokar, A; Bajzikova, B; Mason, Michela Cesarina; Nassivera, Federico
A conceptualization of the relationships between quality, satisfaction, behavioral intention and awareness of a festival
2013-01-01 Mason, Michela Cesarina; Nassivera, Federico
Entrepreneurial Orientation, Agglomeration and Business Performance: an Empirical Examination
2013-01-01 Mason, Michela Cesarina; Gos, Luca
I siti web ufficiali dei consorzi dei vini della regione Friuli Venezia Giulia: analisi empirica e proposta di un indice di valutazione
2014-01-01 Mason, michela c.; Luca, Gos; Tommasi, Marco
I DISTRETTI INDUSTRIALI INFLUENZANO (ANCORA) L’INTERNAZIONALIZZAZIONE DELLE IMPRESE?
2014-01-01 Chiarvesio, Maria; Mason, Michela Cesarina; Tabacco, Raffaella
The local-global nexus in the fast-food context: Culture as a moderator of consumer behavior.
2014-01-01 Mason, Michela Cesarina; Paggiaro, A.
Gli attributi intrinseci ed estrinseci della qualità dei prodotti agroalimentari fra customer satisfaction e loyalty. Riflessioni teoriche e analisi di un caso studio
2014-01-01 Nassivera, Federico; Mason, Michela Cesarina
Seeking an adrenalin rush or the chance to relax? Analysis of motivation of adventure tourists. An Italian case study.
2014-01-01 Mason, Michela Cesarina; Luca, Gos
Exploring the interactive effect of urban and store aesthetic design on quality inferences and willingness to buy. An experimental study.
2014-01-01 DE NISCO, Alessandro; Mason, Michela Cesarina
An ugly store in a beautiful place? Exploring the effect of store interior and urban design on consumers’ inferences and store patronage intentions
2014-01-01 De Nisco, A.; Mason, Michela Cesarina
The role of agglomeration in entrepreneurship: empirical evidence from Italy
2014-01-01 Mason, Michela Cesarina; Gos, L.
Strumenti finanziari a supporto dello sviluppo delle PMI
2015-01-01 Miani, Stefano; Cappelletto, Roberto; Floreani, Josanco; Mason, Michela Cesarina; Beltrame, Federico
The illusion of luxury. An investigation of the role of atmosphere in a Masstige (democratic luxury) context
2015-01-01 Raggiotto, F.; Moretti, Andrea; Mason, Michela Cesarina
Pesca e acquacoltura nell’Alto Adriatico, Lavoro, Sostenibilità e Strategie
2015-01-01 Mason, Michela Cesarina; Gos, Luca
L'impatto dell'Entrepreneurial orientation sulle performance. Il ruolo della leva finanziaria
2015-01-01 Floreani, Josanco; Mason, Michela Cesarina
Criteri di campionamento, obiettivi e metodologia
2015-01-01 Floreani, Josanco; Mason, Michela Cesarina
Struttura proprietaria orientamento imprenditoriale e comportamento finanziario delle PMI nelle aree di programma
2015-01-01 Floreani, Josanco; Mason, Michela Cesarina
Entrepreneurship e gestione aziendale
2015-01-01 Mason, Michela C.
The wine sector in the Digital Era: An empirical evaluation of E-quality opportunities
2015-01-01 Mason, Michela Cesarina; Gos, Luca; Moretti, Andrea
Antecedents and moderators of golf tourists’ behavioral intention
2015-01-01 Mason, Michela Cesarina; Moretti, Andrea
Understanding The Impact of Entrepreneurial Orientation on Smes’ Performance. The Role of The Financing Structure
2015-01-01 Mason, Michela Cesarina; Floreani, Josanco; Miani, Stefano; Beltrame, Federico; Cappelletto, Roberto
Living Forever Inked? Tattoo Consumption and Materialism. Evidence from Italian Tattoo Conventions
2016-01-01 Mason, Michela Cesarina; Moretti, Andrea; Raggiotto, Francesco
The Triathlon sport consumer. A segmentation proposal
2016-01-01 Raggiotto, Francesco; Mason, Michela Cesarina; Moretti, Andrea; Ciani, Stefano
Explaining the relationship between atmospheric cues and behavior in a Masstige context. The role of income
2016-01-01 Mason, Michela Cesarina; Moretti, Andrea; Raggiotto, F.
A text-analysis approach of push and pull motivations in heritage festivals. Evidence from three Italian cases
2016-01-01 Raggiotto, F; Moretti, Andrea; Mason, Michela Cesarina
Social Network Analysis in Cultural Tourism Organizations. Methodological and Managerial issues of text analysis approach of Heritage Festivals
2016-01-01 Moretti, Andrea; Mason, Michela Cesarina; Raggiotto, Francesco
Motivations, perceived risk and behavioural intentions in hard adventure tourism. A natural park case study1
2016-01-01 Mason, Michela Cesarina; Gos, Luca; Moretti, Andrea
Tattoo exhibitions: materialism and push/pull motivations. Evidence from an Italian context
2016-01-01 Moretti, Andrea; Mason, Michela Cesarina; Raggiotto, F.
Assessing the impact of Lipstick Effect on consumer choices. Evidence from a Masstige context.
2016-01-01 Mason, Michela Cesarina; Moretti, Andrea; Raggiotto, Francesco
Il consumatore sportivo nel triathlon. Una proposta di segmentazione
2016-01-01 Raggiotto, F.; Ciani, Stefano; Mason, Michela Cesarina; Moretti, Andrea
ENTREPRENEURIAL ORIENTATION, AGGLOMERATION, NETWORKS AND FIRMS’ PERFORMANCE - EMPIRICAL EVIDENCE FROM THE ITALIAN WINE SECTOR
2016-01-01 Mason, Michela Cesarina; Gos, L.; Raggiotto, Francesco
International entrepreneurship, export planning and export performance: evidence from a sample of winemaking SMEs
2016-01-01 Dana, Léo-paul; Grandinetti, Roberto; Mason, Michela Cesarina
Religious Tourism in Marketing Research: a Systematic Literature Review
2016-01-01 Moretti, Andrea; Mason, Michela Cesarina; Raggiotto, F.
Between Sacred and Profane. A Systematic Literature Review on Religious Tourism in Marketing Research
2016-01-01 Moretti, Andrea; Mason, Michela Cesarina; Raggiotto, Francesco
Exploring visitors’ motivation in heritage festivals. A text analysis perspective
2017-01-01 Moretti, Andrea; Mason, Michela Cesarina; Raggiotto, Francesco
Tipologie di consumi emergenti nel nuovo millennio. Il tatuaggio
2017-01-01 Raggiotto, Francesco; Moretti, Andrea; Mason, Michela Cesarina
RELIGIOSITY AND ORGANIC FOOD CONSUMPTION. TOWARDS A DEEPER UNDERSTANDING.
2017-01-01 Raggiotto, Francesco; Mason, Michela Cesarina; Moretti, Andrea; Cardinali, Silvio2
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