Mobile persuasion for health and safety promotion

Mobile apps are a very promising tool to promote healthy and safe attitudes and behaviors in users, and their number is rapidly growing in app stores. However, to create effective and successful mobile apps in the health and safety domains, we need to build bridges between Mobile HCI and other areas such as persuasive technology and health psychology. This tutorial will focus on principles and theories that must be taken into account in designing persuasive mobile apps for health and safety promotion, and on how to rigorously extend Mobile HCI evaluation methods to measure the effectiveness of such apps.