The adoption of new technologies is by no means automatic, and public sector organizations have an important role to play in facilitating this process. As part of a broader international study on the information campaigns designed to support the switchover to digital terrestrial television, the paper analyses the results of a stratified random sample of TV viewers in the Friuli Venezia Giulia Region (Italy) in order to measure the effectiveness of the information campaign launched to accompany the switchover, and thus provide insights into what makes public Sector information campaigns effective.
The Measurement of Public Awareness after the Digital Switchover in Friuli Venezia Giulia (Italy)
BRUSATI, Luca Giovanni Carlo;
2015-01-01
Abstract
The adoption of new technologies is by no means automatic, and public sector organizations have an important role to play in facilitating this process. As part of a broader international study on the information campaigns designed to support the switchover to digital terrestrial television, the paper analyses the results of a stratified random sample of TV viewers in the Friuli Venezia Giulia Region (Italy) in order to measure the effectiveness of the information campaign launched to accompany the switchover, and thus provide insights into what makes public Sector information campaigns effective.File in questo prodotto:
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