Cultural Values, HRM and Performance of Italian Companies in China

The significance of cultural factors in the international economic environment has recently increased thanks to economic, political and social aspects. The role of cultural elements has been emphasized by a wide range of studies, both from the theoretical as well as the empirical point of view. Starting from the literature analysis, this paper tries to deepen the subject by reassessing the definition of cultural factors in a specific context. The aim of this study is to analyze the economic opportunities and threats offered by a multicultural labor environment. The analysis will be focused, in particular, on the strategies and practices followed by Italian companies to manage human resources in China, by estimating the growing influence of cultural differences on their economic performance. The aim of the study is to identify the main cultural determinants that lead Italian companies to a better human resource management and performance in China.