The use of geomarketing technology allows the user to see on maps customers, prospects, socio economic data in order to: • find best location for a new depot/agency/... • verify Cannibalization areas (these were the common sales areas within the different plants) • balance the salesman regions • modify sales strategy analyzing: o weak areas o behavior of customer o behavior of salesman o potential customer o competitors
GEObusiness in galvanizing companies: See, Know, Analyze, Decide, Optimize.
salvatore amaduzzi
2009-01-01
Abstract
The use of geomarketing technology allows the user to see on maps customers, prospects, socio economic data in order to: • find best location for a new depot/agency/... • verify Cannibalization areas (these were the common sales areas within the different plants) • balance the salesman regions • modify sales strategy analyzing: o weak areas o behavior of customer o behavior of salesman o potential customer o competitorsFile in questo prodotto:
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