Revealing rural tourism preferences using street view imagery

This work aims to present an innovative method that allows collecting and analyzing users’ preferences on a selection of panoramic viewpoints. The proliferation of large-scale imagery platforms and the methodological advances in the field of multicriteria decision analysis make it possible to develop platforms where users can compare pairs of 360-degrees images and discover their most and least preferred landscapes through these comparisons. The platform was purposely made to be applied to the Roman Castles area, a tourist destination bordering the southeastern part of Rome. The peculiar morphology of the area and the different degrees of urbanization favours the creation of diverse viewpoints, making it interesting to assess how a heterogenous public perceives such different landscapes.