The focus of this book is on the management control practices carried out in the NPD processes. Underlining the need to support managers interactions along NPD processes, the study assumes that management control in such processes is a functioning practice if it leads the development process to achieve the expected outcomes. Then, the main question the book is aimed to address is: how can management control in NPD processes be a functioning practice? In other words, under what conditions can managers interactions along NPD processes be successfully guided by means of management control practices? The relevance of such a question is high being high the percentage of failures which occur along an NPD process, and the reasons for such failures are many.
A NARRATIVE PERSPECTIVE ON CONTROLLING NEW PRODUCT DEVELOPMENT
Messina, M.
2024-01-01
Abstract
The focus of this book is on the management control practices carried out in the NPD processes. Underlining the need to support managers interactions along NPD processes, the study assumes that management control in such processes is a functioning practice if it leads the development process to achieve the expected outcomes. Then, the main question the book is aimed to address is: how can management control in NPD processes be a functioning practice? In other words, under what conditions can managers interactions along NPD processes be successfully guided by means of management control practices? The relevance of such a question is high being high the percentage of failures which occur along an NPD process, and the reasons for such failures are many.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
