This work analyses the issues that firms must challenge with Web 2.0 tools. In particular, we focus on the metaverse, and Second Life is our case study. We find this platform is able to mash–up web-based features with distinctive as- pects of the metaverse. We propose a theoretical framework that explains how the enactment of an environment gives rise to processes of engagement and creation of communities of prosumers. These aspects are unexplored yet and may represent a future and fascinating challenge for Management and IS disciplines.
Second Life: a Turning Point for Web 2.0 and E-Business
CAGNINA, Maria Rosita;
2008-01-01
Abstract
This work analyses the issues that firms must challenge with Web 2.0 tools. In particular, we focus on the metaverse, and Second Life is our case study. We find this platform is able to mash–up web-based features with distinctive as- pects of the metaverse. We propose a theoretical framework that explains how the enactment of an environment gives rise to processes of engagement and creation of communities of prosumers. These aspects are unexplored yet and may represent a future and fascinating challenge for Management and IS disciplines.File in questo prodotto:
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