Second life (henceforward, SL) has captured the interest of many scholars and practitioners. Indeed, the entrance of many real world companies, attracted by the potentialities of Virtual Worlds (henceforward, VWs), has been interpreted as the signal for the discovery of new web-based business models. Therefore, in this work, we address the topic of how VWs, and SL in detail, can impact on the business models of the firms. In doing so, we are going to examine the literature about business models and VWs, in order to define how they interact each other. As a result, we propose a mapping framework able to support companies in determining the characteristics of VWs able to impact on business models. The major findings of this work, which is a work-in-progress relatively to VWs and business models studies, aims to determine which aspects of the former may affect the latter. In particular, we identified three main valuable areas: gaining new sources of value, catching the opportunities raised by a co-opetitive environment and finally extending the market to the V-commerce.

How to compete in metaverse: The Business Models in the Second Life

CAGNINA, Maria Rosita;
2007-01-01

Abstract

Second life (henceforward, SL) has captured the interest of many scholars and practitioners. Indeed, the entrance of many real world companies, attracted by the potentialities of Virtual Worlds (henceforward, VWs), has been interpreted as the signal for the discovery of new web-based business models. Therefore, in this work, we address the topic of how VWs, and SL in detail, can impact on the business models of the firms. In doing so, we are going to examine the literature about business models and VWs, in order to define how they interact each other. As a result, we propose a mapping framework able to support companies in determining the characteristics of VWs able to impact on business models. The major findings of this work, which is a work-in-progress relatively to VWs and business models studies, aims to determine which aspects of the former may affect the latter. In particular, we identified three main valuable areas: gaining new sources of value, catching the opportunities raised by a co-opetitive environment and finally extending the market to the V-commerce.
File in questo prodotto:
File Dimensione Formato  
SSRN-id1088779.pdf

non disponibili

Tipologia: Altro materiale allegato
Licenza: Non pubblico
Dimensione 1.15 MB
Formato Adobe PDF
1.15 MB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11390/855055
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact