Innovating through corporate foresight in a highly uncertainty context

The advanced models used in the companies for future projections are based on logics of anticipation called Corporate Foresight. Despite the new and growing interest on the topic, its practical application remains still limited. This paper contributes in increasing the knowledge basis on CF implementation. The research suggests two levels to regard to implement Corporate Foresight: orientations and spheres, respectively the levels of study of the company related to the external environment and internal one. The orientations refer to the environments scouted by CF, that are the political-environment, the competitor, the technological and the consumer foresights. The spheres are the culture, the organization and the methodology ones. Here it is presented a success case of a company operating in the ICT industry that evidences both best practices and particularities, differences and value added respect to literature: Eurotech holding, whose deployment and strategy are deeply foresight-driven. The findings have implications in both academic and managerial fields. From an academic point of view, the work represents a first tentative to build an integrated framework that helps in understanding the foresight activities in a company. From a practitioners’ point of view, it is a basis for managers who would like to implement CF in their enterprises, which can guide them thanks to the suggestions given by the orientations and spheres levels.