Organising to support a future-oriented strategy: the wedding of Foresight & Research

In the stream of works showing the importance of a future-oriented strategy to face uncertainty and identify future possible scenarios for innovation, this paper presents a case study that explores how a company can organize its R&D function with the aim to look deeper to the future. Separating the R&D, adding features of foresight to the organization, favouring external networks, even building an organizational and managerial system to support these strategic decisions, can have a deep strategic value in driving tomorrow innovations and in guiding companies investigating and preparing for a complex and uncertain future. In fact, in a context of future-oriented strategy, Research, having failed its wedding with Development, can find a new partner for a strategic wedding in Foresight.