A framework measuring innovation strategy and trends coherence

Abstract: Organizations build their vision to guide their strategies, hypothesise and develop future products in their research labs. But strategy does not concern only the comprehension of the market of today, but also the identification of possible scenarios of the markets of tomorrow. The literature does not provide us with precise and complete methodologies on how to check the alignment of trends, visions and products. Therefore this article proposes a methodology, called coherence framework, to check the content and the coherence of the vision and of the products of the organization in relation to trends. The methodology has then been tested in a company in the ICT industry in order to verify its operational feasibility. The test showed its ability to indicate the points of consistence and defect of vision and products related to industry trends and give additional information and suggest how to improve the focalization.