International business scholars little said on the characteristics of firms dealing with emerging markets and whether they differ from firms addressing only developed ones. The aim of the paper is to fill this gap assuming the perspective of the resource based theory. Our main hypotheses is that companies entering emerging markets need to develop specific marketing and managerial competencies in order to face institutional differences that charachterize those markets. The paper is based on a quantitative analysis of export strategies of 271 Italian firms. Our results show that companies addressing emerging markets have higher international experience, higher managerial and marketing capabilities than those operating only on developed markets; firm’s size and industry are not determinant factors in those processes.

Exporter a confronto. I risultati di una analisi empirica tra esportatori nei mercati emergenti e nei mercati avanzati

CHIARVESIO, Maria;TABACCO, Raffaella
2012

Abstract

International business scholars little said on the characteristics of firms dealing with emerging markets and whether they differ from firms addressing only developed ones. The aim of the paper is to fill this gap assuming the perspective of the resource based theory. Our main hypotheses is that companies entering emerging markets need to develop specific marketing and managerial competencies in order to face institutional differences that charachterize those markets. The paper is based on a quantitative analysis of export strategies of 271 Italian firms. Our results show that companies addressing emerging markets have higher international experience, higher managerial and marketing capabilities than those operating only on developed markets; firm’s size and industry are not determinant factors in those processes.
9788890766206
File in questo prodotto:
File Dimensione Formato  
SIM_2012 Bortoluzzi et al.pdf

non disponibili

Tipologia: Altro materiale allegato
Licenza: Non pubblico
Dimensione 317.62 kB
Formato Adobe PDF
317.62 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11390/882355
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact