Sfoglia per Autore
Social Media Marketing and Relationship Marketing: revolution or evolution? A first step analysis
2013-01-01 Moretti, Andrea; Tuan, Annamaria
Social Media as a laboratory of value creation in the CSR Field
2013-01-01 Moretti, Andrea; Tuan, Annamaria
SOCIAL MEDIA AS LABORATORY OF VALUE CREATION IN THE CSR FIELD
2013-01-01 Tuan, A; Moretti, Andrea
Tradurre in pratica una riforma del finanziamento regionale alla cultura: accountability, processi di cambiamento istituzionale e politica culturale
2014-01-01 Collodi, Donata; Crisci, Francesco; Moretti, Andrea
Social Media in the CSR Communication: a theoretical framework
2014-01-01 Moretti, Andrea; Tuan, Annamaria
Social media marketing and relationship marketing: revolution or evolution? A first step analysis
2014-01-01 Moretti, Andrea; Tuan, A.
The Social Media Manager as a Reputation’s Gatekeeper: an Analysis from the New Institutional Theory Perspective
2014-01-01 Moretti, Andrea; Tuan, Annamaria
I confini evolutivi dei distretti a matrice primaria: il caso del Prosecco
2014-01-01 Moretti, Andrea; Brandi, Giancarlo
The illusion of luxury. An investigation of the role of atmosphere in a Masstige (democratic luxury) context
2015-01-01 Raggiotto, F.; Moretti, Andrea; Mason, Michela Cesarina
The wine sector in the Digital Era: An empirical evaluation of E-quality opportunities
2015-01-01 Mason, Michela Cesarina; Gos, Luca; Moretti, Andrea
SENSEMAKING AND SENSEGIVING IN CSR COMMUNICATION AND SOCIAL MEDIA MANAGEMENT: A CASE STUDY
2015-01-01 Tuan, Annamaria; Moretti, Andrea
The Social Media Manager as a Reputation's gatekeeper: an analysis from the New Institutional Theory perspective
2015-01-01 Moretti, Andrea; Tuan, Annamaria
SOCIAL MEDIA AND CSR COMMUNICATION: AN EMPIRICAL ANALYSIS OF ORGANIZATIONAL AND MANAGERIAL ISSUES
2015-01-01 Tuan, Annamaria; Moretti, Andrea
Antecedents and moderators of golf tourists’ behavioral intention
2015-01-01 Mason, Michela Cesarina; Moretti, Andrea
Living Forever Inked? Tattoo Consumption and Materialism. Evidence from Italian Tattoo Conventions
2016-01-01 Mason, Michela Cesarina; Moretti, Andrea; Raggiotto, Francesco
Explaining the relationship between atmospheric cues and behavior in a Masstige context. The role of income
2016-01-01 Mason, Michela Cesarina; Moretti, Andrea; Raggiotto, F.
Assessing the impact of Lipstick Effect on consumer choices. Evidence from a Masstige context.
2016-01-01 Mason, Michela Cesarina; Moretti, Andrea; Raggiotto, Francesco
The Triathlon sport consumer. A segmentation proposal
2016-01-01 Raggiotto, Francesco; Mason, Michela Cesarina; Moretti, Andrea; Ciani, Stefano
A text-analysis approach of push and pull motivations in heritage festivals. Evidence from three Italian cases
2016-01-01 Raggiotto, F; Moretti, Andrea; Mason, Michela Cesarina
Management in a Digital World: Decisions, Production, Communication
2016-01-01 Claudio, Baccarani; Moretti, Andrea; Gaetano M., Golinelli
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