We want to contribute to the debate on the change in the motivations of adoption during diffusion process by refining the 'framing perspective' (Kennedy & Fiss, 2009). While we agree with Kennedy and Fiss (2009) that motivations of adoption are better understood in terms of perceived opportunity and threats, we contend that adopters do not consider only expected social and economic gains/losses in their adoption decisions. Using diffusion of innovation theory (Rogers, 1962, 2003), we include complexity, compatibility, trialability, observability and institutionalization as perceived attributes capable to influence the motivations adoption. We also use Configurational Comparative Methods (CCM) to shed new light on how different combinations of these perceived attributes could explain adoption in diffusion process. In doing so, we study the early diffusion of network contract (contratto di rete) among industrial firms in Friuli Venezia Giulia and in the eastern part of Veneto.

REFINING THE FRAMING PERSPECTIVE - THE EARLY DIFFUSION OF NETWORK CONTRACT / Luca Zanin - Udine : . , 2014 May 15. ((26. ciclo

REFINING THE FRAMING PERSPECTIVE - THE EARLY DIFFUSION OF NETWORK CONTRACT

Zanin, Luca
2014-05-15

Abstract

We want to contribute to the debate on the change in the motivations of adoption during diffusion process by refining the 'framing perspective' (Kennedy & Fiss, 2009). While we agree with Kennedy and Fiss (2009) that motivations of adoption are better understood in terms of perceived opportunity and threats, we contend that adopters do not consider only expected social and economic gains/losses in their adoption decisions. Using diffusion of innovation theory (Rogers, 1962, 2003), we include complexity, compatibility, trialability, observability and institutionalization as perceived attributes capable to influence the motivations adoption. We also use Configurational Comparative Methods (CCM) to shed new light on how different combinations of these perceived attributes could explain adoption in diffusion process. In doing so, we study the early diffusion of network contract (contratto di rete) among industrial firms in Friuli Venezia Giulia and in the eastern part of Veneto.
Diffusion; Framing perspective; Network contract; Contratto di rete; Configurational Comparative Methods; Fuzzy set; fsQCA
Teoria della diffusione; Framing perspective; contratto di rete; Fuzzy set; fsQCA
REFINING THE FRAMING PERSPECTIVE - THE EARLY DIFFUSION OF NETWORK CONTRACT / Luca Zanin - Udine : . , 2014 May 15. ((26. ciclo
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11390/1132376
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