The aim of this paper is to show an application of Rasch models to the measure of a latent dimension, as the “attitude towards kiwi”, using the results of a marketing research on the kiwifruit consumption and preference. The results show a good fit of the data to the Rasch model, and the estimated attitude of persons can be used to segment the sample for a greater insight in marketing research.
RASCH MODEL IN AGRICULTURE: THE ATTITUDE TOWARDS KIWIFRUIT
IVANA BASSIPrimo
;ENRICO GORI
Secondo
;LUCA ISEPPIPenultimo
;STEFANIA TROIANOUltimo
2023-01-01
Abstract
The aim of this paper is to show an application of Rasch models to the measure of a latent dimension, as the “attitude towards kiwi”, using the results of a marketing research on the kiwifruit consumption and preference. The results show a good fit of the data to the Rasch model, and the estimated attitude of persons can be used to segment the sample for a greater insight in marketing research.File in questo prodotto:
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