Web GIS for Geomarketing and Mobile Mapping: Peroni Beer Company Case Study (CD)

The GIS lab of the Department of Economy Society a Territory of the University of Udine is involved in projects where the application of the GIS is at 360 degrees. We built and infrastructure able to give the following services: • a geomarketing tool to analyze and reorganize the commercial and marketing approach of a company to the market • a best site location tool which, considering different constraints, is capable to find the best location for any kind of service • a optimization tool able to minimize the cost of the fleet of person/vehicle on the field • a tracking tool to keep control of the events coming from the activities of people on the field and, connected with the optimization, to reorganize in real time the work Using this tools we have been working for Peroni (biggest Italian producer of beer) for: • balancing and optimizing the areas of the salesman • organize the everyday agenda in order the customer to be visited the correct numbers of time per month at the correct hour • optimize the routes of the salesman • .... During the presentation we will show the webgis on line with the customer data.