Estudio comparativo desde un punto de vista pragmático y cultural de Booking.com Italia y España

The main goal of this work is the Italian-Spanish contrastive analysis of the Dutch website Booking.com that is presented in more than 40 languages and that is dedicated to the on-line booking of hotels since 1996 and which was launched as a small start-up financed by the University of Twente in Enschede. Specially, we will focus on the opinions of the customers to see if we can inscribe these opinions in the special language of tourism. Moreover, it will be analysed from the pragmatic point of view, if these comments, as suggested by the Relevance Theory of Sperber and Wilson, have an important contextual effect, take an ideological stand, manipulation of the content within the comments or the provocation of different types of emotion which could change attitudes and concepts when we want to reserve one or another location. From the cultural point of view, we will see that, despite the affinity between Italians and Spanish, there aren’t the same requests in the moment of choosing a hotel. At the same time, since there will be some comments from Latin America, they will be analyzed, distinguishing, in this way, not only the linguistic but also the cultural differences