VaueML: A Proposal for Representing Values Embedded within Web Resources

Growing on recent research work in the fields of Value Sensitive Design, Design for Well-Being and Disclosive Computer Ethics, this paper focuses on values embedded in multimodal web resources during the design and development processes. They are inscribed within the artifact as symbolic meanings or as a built-in use consequence. We propose a preliminary version of a markup language, called ValueML, that may be used for value representation and annotation. After a brief review of various perspectives on the concept of value and relevant taxonomies and vocabularies, we discuss the syntax and semantics of ValueML together with examples of manual annotation of video commercials.