This chapter defines the concepts of industrial and craft beers and provides the reader with information on industrial versus craft beer’s characteristics (e.g., raw materials, brewing processes, stabilization, attributes, and flavor of industrial beer and craft beer). It also illustrates the new potentialities of the beer market related to the growing popularity of craft beer. The evolution of the market is shown in terms of product differentiation driven by both demand and supply.
Industrial beer versus craft beer: Definitions and nuances
Buiatti S.;Passaghe P.
2020-01-01
Abstract
This chapter defines the concepts of industrial and craft beers and provides the reader with information on industrial versus craft beer’s characteristics (e.g., raw materials, brewing processes, stabilization, attributes, and flavor of industrial beer and craft beer). It also illustrates the new potentialities of the beer market related to the growing popularity of craft beer. The evolution of the market is shown in terms of product differentiation driven by both demand and supply.File in questo prodotto:
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