The purpose of this paper is to propose a methodology for the assessment of a destination’s image on the web. The study builds up a picture of 26 Italian coastal destinations through indexes and highlighting the reputation of the tourism services (attractions, restaurants, and accommodation). This can be a useful tool for destination managers to help monitor their destination’s online reputation and support the brand-building and management through a co-creation.
Italian seaside destinations in comparison. The brand image assessment for destination branding co-creation
Bertocchi D.;
2022-01-01
Abstract
The purpose of this paper is to propose a methodology for the assessment of a destination’s image on the web. The study builds up a picture of 26 Italian coastal destinations through indexes and highlighting the reputation of the tourism services (attractions, restaurants, and accommodation). This can be a useful tool for destination managers to help monitor their destination’s online reputation and support the brand-building and management through a co-creation.File in questo prodotto:
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