Individual Capacity for Culture Acquisition: A Business Asset to be Enhanced

The constant expansion of Information and Communication Technology (ICT) in the business world results in constant pressure on individual employees, who must continuously respond to demands that they learn how to use new tools, that they change working modalities and that they understand for ever more complex business processes. Changes introduced by the expansion of ICT seem to require people to change their personal and professional culture, not just their behavior. Is this always true? Or does the success of new technologies in organisations depend on the ability of its individual employees to adapt? The present case study analyses how various individual responses to change can influence an organisation, and also explores how ICT expansion may raise a new kind of digital divide between people with high adaptability to ICT evolution and people with a lower capacity for professional development.