The aim of this research was to test Transana, a Computer-Assisted Qualitative Data Analysis Software (CAQDAS), for teaching different research methods. We used semiotics, ethnographic analysis, and visual sociology to evaluate a TV commercial with a class of media studies students. We developed a specific combination of video-recording, editing tools and software to record, analyse and present audiovisual data using Transana, which was used to study the video and interviews. The use of this software helped with transcribing, coding, and retrieving visual and audio data, and generally facilitated the collective analysis of the subject and benefited the accuracy of investigation. We believe that CAQDAS could be used for instructional purposes and that its visual interface could improve the teaching process for semiotics and visual sociology for students in media studies; however, it requires the availability of proper video-recorded data.

Teaching different research methods through the use of video analysis software for media students: A case study

PARMEGGIANI, Paolo
2008-01-01

Abstract

The aim of this research was to test Transana, a Computer-Assisted Qualitative Data Analysis Software (CAQDAS), for teaching different research methods. We used semiotics, ethnographic analysis, and visual sociology to evaluate a TV commercial with a class of media studies students. We developed a specific combination of video-recording, editing tools and software to record, analyse and present audiovisual data using Transana, which was used to study the video and interviews. The use of this software helped with transcribing, coding, and retrieving visual and audio data, and generally facilitated the collective analysis of the subject and benefited the accuracy of investigation. We believe that CAQDAS could be used for instructional purposes and that its visual interface could improve the teaching process for semiotics and visual sociology for students in media studies; however, it requires the availability of proper video-recorded data.
File in questo prodotto:
File Dimensione Formato  
International Journal of Multiple Research Approaches- Parmeggiani.pdf

non disponibili

Tipologia: Altro materiale allegato
Licenza: Non pubblico
Dimensione 160.59 kB
Formato Adobe PDF
160.59 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11390/877184
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 7
  • ???jsp.display-item.citation.isi??? ND
social impact