The world coffee market shows that coffee is a widespread consumption product characterized considerable potential for further increases. Coffee is one of the world’s most valuably traded commodity and its market is defined by high price volatility and long-term declining profits for the producers. Since the late 1990s the sustainability debate has been directly linked to the coffee sector so that coffee is regarded as the pioneering industry for sustainability standards and certification. Organic and Fair Trade are two of the most important ethical attributes of coffee with specific labels. The success of an organic and/or Fair Trade coffee depends on several factors. One of the most critical is the willingness of consumers to pay a premium price for ethical attributes. This study uses a choice experiment (CE) in accordance with several other studies to investigate the attitudes towards organic and Fair Trade coffee among Italian consumers.

Consumers’ preferences for ethical attributes of coffee: a choice experiment in the Italian market

MARANGON, Francesco;TROIANO, Stefania
2016-01-01

Abstract

The world coffee market shows that coffee is a widespread consumption product characterized considerable potential for further increases. Coffee is one of the world’s most valuably traded commodity and its market is defined by high price volatility and long-term declining profits for the producers. Since the late 1990s the sustainability debate has been directly linked to the coffee sector so that coffee is regarded as the pioneering industry for sustainability standards and certification. Organic and Fair Trade are two of the most important ethical attributes of coffee with specific labels. The success of an organic and/or Fair Trade coffee depends on several factors. One of the most critical is the willingness of consumers to pay a premium price for ethical attributes. This study uses a choice experiment (CE) in accordance with several other studies to investigate the attitudes towards organic and Fair Trade coffee among Italian consumers.
File in questo prodotto:
File Dimensione Formato  
18650-38117-1-PB.pdf

accesso aperto

Tipologia: Versione Editoriale (PDF)
Licenza: Creative commons
Dimensione 212.99 kB
Formato Adobe PDF
212.99 kB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11390/1095007
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact