The study aims to analyze knowledge and consumption behavior towards packaged organic food among Millennials. This paper identifies the relationships between socioeconomic characteristics of young consumers and their consumption behavior. We carried out a survey with a questionnaire among 1,155 young students aged from 16-25 years in Friuli Venezia Giulia Region. Our results show that socio-economic characteristics do not affects Millennials’ consumption. This is probably due to scarce knowledge of organic food.

Millennials’ consumption behavior toward organic food. Aware or responsible consumers?

CAGNINA, Maria Rosita;MARANGON, Francesco;PAGANI, Laura;TROIANO, Stefania
2016

Abstract

The study aims to analyze knowledge and consumption behavior towards packaged organic food among Millennials. This paper identifies the relationships between socioeconomic characteristics of young consumers and their consumption behavior. We carried out a survey with a questionnaire among 1,155 young students aged from 16-25 years in Friuli Venezia Giulia Region. Our results show that socio-economic characteristics do not affects Millennials’ consumption. This is probably due to scarce knowledge of organic food.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11390/1111476
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