The purpose of this paper is to show how corporate social responsibility (CSR) communication on social media is actually implemented and managed in business practice by a coffee company in Italy with a proved track record in CSR related activities.
Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented company
MORETTI, Andrea
2017-01-01
Abstract
The purpose of this paper is to show how corporate social responsibility (CSR) communication on social media is actually implemented and managed in business practice by a coffee company in Italy with a proved track record in CSR related activities.File in questo prodotto:
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